Stand out Standup Pouch Design for Superfoods *
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This customer received 105 packaging designs from 42 designers. They chose this packaging design from juanjoseolivieri as the winning design.
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Packaging Design Brief
Design a Stand Up pouch that is not cluttered. Design should have a standard element and product specific element. Standard design element stays the same across all products. Product specific elements will change with the product. For example, Turmeric will have shades of yellow/orange. Moringa will have shades of green. We do not intend to put image of the actual product on the pouch. Product differentiation should be contrasting as the products are sold on internet and customers see Thumbnail images which are small to begin with
PLEASE READ 'MUST HAVES' section for Specs
Updates
Low design quality
Target Market(s)
Consumers interested in Organic foods to maintain optimum health and fitness
Industry/Entity Type
Supplement
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- READ FULL SECTION:
Not Cluttered.. Easily Stands out in Thumbnails placed along with other brands - think Amazon search results. Top of pouch to have a lighter colors and gets darker toward the bottom.
See Attached Examples for examples of similar Products
- FRONT Components: Logo, Main Title, Benefits List (Up to 3), Feature Logos: (USDA Organic, Non GMO, Vegan, Gluten Free), Net Wt. Note: Do NOT prefer to put image of the product itself on the front (like bowl of Turmeric powder or Moringa leaves)
BACK Components: Back design should flow through from front - see 'Terrasoul Front Back' image as an example. Nutrition Table, Description text, Company address, Ingredients, Allergy Info, Bar code
PACKAGE DIMENSIONS: 2 sizes typically
6.75" (W) x 3.5" (G) x 10.5" (H) [(170mm (W) x 90mm (G) x 265mm (H))]
OR
5.875" (W) x 3.5 (G) x 9" (H) [(150mm (W) x 90mm (G) x 230mm (H))]
Nice to have
- Use natural colors, Separate sections for top to put company logo, Product name, Benefits, Size. Back side to follow similar pattern as front. Use Shiny and Matte textures to bring out richness and premium feel.
Should not have
- complex graphics and patterns.