• US$240

• 353 designs

• 158 designers

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Logo Design Brief

We need a logo re-design for a social media and digital advertising agency in Portland, Oregon called SCOPO. "Scopo" means purpose/goal/aim/target in Italian and was chosen because we provide targeted, precise, and measurable digital and social advertising services for our clients. The existing logo was intended to communicate that using a target icon and a mouse pointer as the "arrow" to communicate the target/goal aspect as well as digital/tech.innovation, but we'd like to update/refresh/change it. We are totally open on color palette, font, etc. We'd like the final design to communicate innovation and forward-thinking while hopefully representing the purpose/target nature of the name.

Target Market(s)

Innovative Consumer Brands and E-Commerce Stores

Industry/Entity Type

Digital Marketing

Logo Text

SCOPO

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We need a new logo both in a horizontal and square/vertical lock-up, as well as in full color and all-white (or single color) options.

Should not have

• We don't want the new logo to have "crosshairs" like a gun scope or target that would involve thoughts of violence. We also don't want exact replicas of our current logo even in other color palettes - refreshed or re-imagined is fine, but not the same exact target and mouse pointer concept.

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Files

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