• A$150

• 49 designs

• 19 designers

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Logo Design Brief

We need a logo and style guide for a new company based in Australia called Journey Finance.
We are a one-stop shop for car and vehicle finance, but will also be offering other types of finance including mortgages, asset finance and other products.
Our target market is 25-45 year old - so a fresh approach should be considered.
We have no preference at this stage for colour - however, the logo will go on cars as wraps so should be both simple but eye-catching, easily distinguished at first glance. Potentially looking at an icon to include that we can use in social media profile pictures that will be easily recognisable.
The word "Journey" should be the central focus with 'finance' being the secondary and potentially a separate component in the logo.
The design should communicate 'trust, longevity, partnership' as we take customers on a journey to reach their financial goals when it comes to purchasing a car.

Target Market(s)

25-45 year old -
Female: 60%

Logo Text

Journey Finance

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Focus on the word Journey - "finance" should be secondary.

Nice to have

• Young and fresh ideas - we are targeting people who don't like traditional banks.

Should not have

• Gaudy colours or complicated design.