Womens Fitness Community "Sister Squad" needs a logo

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This customer received 121 logo designs from 50 designers. They chose this logo design from logo_me as the winning design.
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Logo Design Brief
We need a minimalist logo design for our fitness brand, a logo that's simple and powerful.
It must represent our community of bad-ass, kick-ass, zero excuses women. Women that are on a journey to become better versions of themselves.
Sister Squad is every woman's one-stop shop when it comes to fitness and losing weight. We give women of all sizes the workouts, the tools, and the nutritional guidance that's essential to create serious long-lasting change in as little as 84 days.
If wonder woman struggled with fitness, she’d ask Sister Squad for help.
Our workouts include HIIT & Resistance band routines, and we also have an emphasis on training with music, so we do lots of choreographed workouts inside Sister Squad.
Target Market(s)
Women
Industry/Entity Type
Fitness
Logo Text
Sister Squad
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our brand colours are:
#7945cf
#f65ed0
Please incorporate one or both of those colours into the logo.
Nice to have
- It would be nice to have a unique design on the letter "S"... Think how powerful the superman "S" is. Now it doesn't have to resemble the superman "S" but it would be nice if the design was built around or had a play on that letter.
I want the "S" on its own to be memorable, and something that people will immediately associate with the Sister Squad brand.
This logo design will be going on yoga pants, hoodies, mugs. It will not just live in the header on a website.
Should not have
- We don't want bubble letters.
Avoid a yoga/mindfulness vibe.