• €170

• 51 designs

• 16 designers

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Advertisement Design Brief

We want to promote our products and brand through stickers and social a bit more. This means the 4 designs will be used in various ways, but most importantly as stickers, social banners and social posts.

There are no hard design guidelines this time, because we're looking for something out of the box (our box that is).


Company background:
We're an energy drink kind of company. Energy Formulas are powdered versions of Energy Drinks that mix a bit like supplements. First of all, we don't have an issue with edginess, but we mainly define ourselves through retro (80's/90's) gaming with a bit of a modern twist.

The owners also own a larger photo and video production company, but due to the current crisis and a lot of work coming in, we're now looking for an other solution to designing.

For some basic idea of our design we refer to @realguice on Instagram and/or realguice.com. And if you Google "G FUEL sticker" you'll see what one of our competitors is doing. There are brand and flavour specific stickers.


Use:
We just want to add a sticker to every order we and our customer EnergyDrinkShop gets. Besides this, they could function as temporary social banners to promote a specific product.


Basic spec:
We need a design for 4 cool looking stickers 150mm wide, 53mm high. They may be differ from sticker to sticker or they could use the same design, there is no specific guideline for this.

Please don't use Envato templates, because we know how to work these by our selves ;).


Barcode:
The attached EAN barcode needs to be somewhere in the image (it can be placed in a shape as long as there's a 5mm hight with full width black on white, examples attached.


Basic designs:
3 product specific stickers for our flavours:
WAKE THE F*CK UP!
PLAY HARD PLAY HARD!
LOVE THIS EPIC SH*T
1 global GUICE branded sticker


Delivery:
We want to create social posts about these designs. And might use them as temporary social headers etc. Also it could be use on mock-ups or renders. Therefore we would need the end result available in original Adobe files (so layered .psd, .ai or .indd).


Other projects:
Our partner EnergyDrinkShop.eu will need a complete revamp for their corporate identity soon. But we first want to see how this goes.

Target Market(s)

European gamers aged 25-35

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our target group identify themselves through these products (yes through Energy Drinks, we know, but it is true). Therefore customers feel a sense of pride towards the brand. These stickers are a way for them to show this. This is how it should feel towards the brand or flavour. Not a product spec, just a cool way to show you buy this brand.

Nice to have

• Of course everyone like more design choices, but that's stating the obvious. The size is determined by the stickers now, but a design version in 1350px by 1080px for Instagram would be cool.

Should not have

• Look like G FUEL or Sneak Energy
  Look like a product brochure/flyer
  A lot of text

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Files

Download all files - 44.1 MB