• NZ$150

• 152 designs

• 59 designers

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Logo Design Brief

Reflection Foods are family owned producer of artisan breakfast cereal in New Zealand that is Gluten Free and suitable for Ceoliacs. For us, Reflection Foods is a reflection of our own ethics of integrity, honesty and a commitment to real food. Our products contain no artifical ingredients - in fact they are jsut nuts, seeds and natural sweetners.

The logo design should reflect all of the above and be something that we can utilise on product packaging, marketing collateral and digital assets.

Our target market is women aged between 35-65 and we believe that something that is elegant and simple and speaks to the wholesome nature of our products.

Attached is an example of some new packaging concepts. This should give you an idea of what is required - we have approved the art concepts on the packaging so the new logo/brand must align with those parameters/colours. These are our flagship products

Target Market(s)

Women aged between 35-65

Industry/Entity Type

Consumer

Logo Text

Reflection Foods

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Reference to our integrity. We are 100% certified Gluten Free
  Reference to the natural nature of the products - nuts, seeds, honey, coconut
  Should not be limited to just a breakfast food - multi-use
  
  A reflection from the inside out, of both, us as people and the products that we create. We are stating that we are real, whole, good, honest, authentic, trustworthy and underpinning all of this is that we are reflecting Gods image.
  

Nice to have

• Elegant, but simple fonts - that is beautiful

Should not have

• Reference to Muesli

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Files

Download all files - 0.3 MB