Online Payroll and HR company needing to refresh their logo to something modern and fresh
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This customer received 276 logo designs from 117 designers. They chose this logo design from ArtSamurai as the winning design.
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We need a new logo for our company that is approaching its 20 year anniversary. We are rebranding to Complete from Complete Payroll Services. We focus on Online Payroll, Timekeeping, and Human Resources through our great web application that handles all of these functions in one system. Our typical logo color has been blue, but several shades and we would like to keep that color but a single blue. Sometimes on our website, we will use a touch of orange if needed, but not in the logo currently. The logo has a fade of different blues but here is one of those. HEX #4167a4, RGB(65,103,164), CMYK(60,37,0,36).
Our logo is almost 20 years old, so we would like to see options on a more modern, current looking logo that reflects design today but also maintain a corporate feel since we handle company's money and people's information. We would also like somewhere on the logo "Payroll • HR • Time" to represent our main product offerings.
Target Market(s)
1 - 500 employee small businesses
Logo Text
Complete / Payroll • HR • Time
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The words about and would like to keep some blue that is close to what we.had. It doesn't have to be exact same blue.
Nice to have
- The C is not required in a new design, it could be just the type/words.
Should not have
- I don't want something childish or with multiple colors.