Australia's First Hard Seltzer brand "CAN LABEL REQUIRED"
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This customer received 52 label designs from 22 designers. They chose this label design from BlueSparkSM as the winning design.
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Label Design Brief
We need a label design for our hard seltzer product, the product will be in a can and needs to be gender neutral in its attractiveness. The can colour needs to be white, the flavouring of the can needs to be represented by a splash of the appropriate colour with the name of the flavour on the can some where.
I have attached our logo in multiple formats so you can put our logo on the can. I have also attached examples of what we are looking at replicating which are "White Claw and Good Tide". These cans are the vibe we are going for.
The alcohol percent will be 4%, this needs to be on the front like white claw and good tide.
Target Market(s)
Gender neutral
Industry/Entity Type
Sale
Font styles to use
Other font styles liked:
- Designer to decide
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be a white can, must have a colour splashed on the can representing the flavour along with the word on the can for the flavour.
Must have near the top of the can "GLUTEN FREE - 2g CARBS - MADE FRESH - 100 CALORIES"
Nice to have
- As described above same look and feel as white claw
Should not have
- Anything that is to attractive to children / teenagers