• A$150

• 93 designs

• 31 designers

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Logo Design Brief

I am an Australian hip-hop/RnB/electronic artist looking to brand themselves under the title of "17 crowns" or "seventeen" EDIT: ALTERNATIVELY, FOE CINEMA. I am seeking a logo/art/symbol that can be used for spotify/soundcloud ect. profiles and uploads.
It must be marketable and trendy as it will be a big part of my image.

I would like to avoid as many overt hip-hop cliches as we can. The style of hip-hop is make is very modern and often dark, atmospheric/highly stylised (think Drake, OVO, Kanye, even The Weeknd) and very much disconnected from hip-hop’s roots.
I want to convey mystery, something exclusive and enigmatic. Minimalist yet vaguely luxurious. Shadowy, LATE NIGHT VIBES. Something strong and masculine, but maybe with an effeminate touch (My primary audience are women). 
That might sound very specific but I am very open minded to suggestion. I would prefer that we avoid any overtly obvious references to crowns and focus more on the XVII or 17, if possible.

Things that you could maybe reference are the logos for OVO, XO, DVSN ect. I'm looking for a marketable symbol that can be imposed over different backgrounds. I will include some pictures you can reference.

I WILL SAY THIS: these instructions are a guideline and if you think you have a particularly good suggestion that sits outside of this, I am very open to suggestion. Any questions, let me know.

EDIT: I UNDERSTAND 17 CROWNS/XVII/SEVENTEEN IS A CHALLENGING PROSPECT SO I AM OPEN TO SUGGESTIONS FOR "FOE CINEMA" ALTHOUGH IT IS NOT MY 1ST PREFERENCE. GUIDELINES STILL APPLY

XVII SUBMISSIONS: These are roman numerals! Please be familiar with the concept and try not to use lower case i's.

THANK YOU AND GOOD LUCK!

Target Market(s)

Young people, Women, people who like RNB/Drake/Weeknd/OVO sound

Logo Text

"XVII" or an exotic form of "17/seventeen" or possibly even a very non-cliche example of a crown. Preferably an amalgamation of these things into something unrecognisable. EDIT: FOE CINEMA IS ANOTHER IDEA IF YOU THINK THAT WOULD RESULT IN BETTER DESIGN

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - A marketable and trendy looking logo. Images will do better then words.
  - Have some relation to 17/Seventeen/XVII or November ( I was born November the 17th, hence 17 crowns) EDIT: OR, FOE CINEMA
  - An exotic/mysterious, exclusive, luxury feel

Nice to have

• - A cool urban background, something late night like a city scene.
  - Black/gold/silver
  - Clean

Should not have

• - Overtly obvious cliche crowns. If one is to use crown imagery, they are to do in an obscure or unconventional manner.
  - Graffiti, anything too stereotypically hip hop.

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Files

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