North American Image Consultant needs a process design and a method design

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This customer received 31 graphic designs from 8 designers. They chose this graphic design from joshsel3 as the winning design.
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Graphic Design Brief
I am an Image/style consultant who works with business professionals in the Toronto area. My product name is called " P.I.V.O.T." I help people understand how your " Position, Industry, Volume, effects their Outcome and Time. I help people create a professional appearance in a business casual/digital world, from head to toe. I work with them through all 4 seasons, to achieve consistency and confidence to help them look and feel amazing, inside and out.. easily and effortlessly. My main colour is aqua blue, I don't want any neon or primary colours. I would like it to appeal to both men and women ( but mostly women)
The final design should be an easy to follow path to success with an understanding of what P.I.V.O.T will do for them.
Target Market(s)
mid level executive business professionals 38-58 yrs old they want to look and feel amazing inside and out. They want to up their game, get the promotion, nail the interview , and feel they're relevant and taken seriously in a leadership way.
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A classy, casual feel. A positive feel good feeling
Nice to have
- A 3 colour balance ( Not black based)
Should not have
- Too many squares
too many squiggly lines.
Not too masculine/feminine
too childish/youthful
Not office focused or bank focused