Logo design for UK Financial Services business

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This customer received 849 logo designs from 334 designers. They chose this logo design from Bastinian as the winning design.
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Logo Design Brief
I have an existing design that I would I like improved. This logo was only recently designed and whilst I'm not unhappy with it, others feel that it is a bit plain. Any creative suggestions welcome. Alternatively if you'd like to abandon the original design and completely create your own then go ahead. We want to a look to our logo that is very sharp and professional. My preference if for blue colours such as the logo's I have attached. We need a logo that looks professional and stable and is directed at both a B2C and B2B markets.
Target Market(s)
Financial Planning clients (investments, private clients)
Industry/Entity Type
Financial Planning
Logo Text
3 Logos: MWA, MWA Financial Planning, MWA Investment Management
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Preferably blue such as the files provided. If designers want to take a chance and try something different then go ahead. Would like the logo to be sharp and professional.
Nice to have
- I like the current logo but others feel it is too simple. If the current one can be upgraded with similar look and feel I would be happy. Otherwise feel free to try your own style.