RMC Spaces - Logo & Social Pages Design Brief
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This customer received 230 logo designs from 98 designers. They chose this logo design from GLDesigns as the winning design.
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We need a logo design for a new company (RMC Spaces) based in London (looking to branch out to Australia in the coming years) that specialises in creating relaxing, mindful and creative (exterior) landscaping design & build services, as well as an (interior) indoor plants consultancy. Once firmly established, the business will branch out into other sectors - developing a website that connects consumers (and the trade) with outdoor accessories (i.e garden furniture, lighting, heaters & fire pits, BBQs, plant pots, garden games - basically all types of garden accessory you can think of). With this in mind, we need the logo to be flexible to add sectors into the logo design - main focus on the 'RMC' with this particular new company focusing on 'Spaces' (i.e. indoor and outdoor). Think along the lines of the 'Virgin' brand which has sub-divisions such as 'Trains', 'Atlantic', 'Mobile' etc. We have attached a 'Logo & Brand Brief' deck with basic research done on colour symbolism (the brand must symbolise a sense of calm, serenity, creativity, confidence, trust and professionalism) and general initial brand considerations.
Target Market(s)
30-50 year old professionals who are time poor due to work and family commitments but who want to bring a sense of calm, nature and serenity to their lives in both indoor and outdoor environments
Logo Text
RMC Spaces
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Flexibility in design to replace the word ‘Spaces’ with another business specialism (like the ‘Virgin’ group of companies, I.e Virgin Trains, Virgin Atlantic, Virgin Mobile)
Nice to have
- Inclusion of smaller tag line ‘Mindful Living’