Logo Design for a Sports Apparel Retail Brand

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This customer received 220 logo designs from 119 designers. They chose this logo design from arwin21 as the winning design.
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We are Ardorium, a retail merchandise brand that will offer minor league sports and entertainment industry apparel. We want to build excitement around "embracing the journey" that athletes/entertainers take on their way to the top. Our quality/price point will be more toward the higher end of the market, so I'd like the design to portray that. Red is a color that we've gravitated towards for our design to convey excitement, although we aren't completely tied to it. See the attached doc for some of our primitive thoughts on design direction. We need help! This will be a logo that we will look to use on our website and also eventually on merchandise itself as we work to make it private label. For comparison, some current market competitors will be '47 Brand, Junk Food Clothing, Red Jacket, and offerings at fanatics.com. Our full company name is Ardorium Outfitters, but we anticipate our logo design will simply focus on Ardorium.
Logo Text
Ardorium
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


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Look and feel
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