• A$340

• 316 designs

• 134 designers

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Logo Design Brief

Background:
We are in the process of creating our own line of swimming pool minerals, chemicals, and tools in Sydney and are wanting to develop a brand for the business, that can be utilised across all forms of communications and reflect the values we are aiming to build into the company ethos.

We want to be known for providing a range of products that are healthy for pools and bathers, invoking a feeling of wellness.

Company Values:
We aim to be a reliable, friendly, well groomed, innovative company that provides environmentally friendly products to create healthy swimming pools.

Target market:
Affluent families who are generally between 30 - 45 who will tend to have children and want to use products in their pool that will enhance their swimming experience as well as provide a gentler swimming experience for their children.

The two subgroups are:
Pool owners looking to maintain a healthy pool
Retail pool shops selling to the general public
Pool builders who will be buying products in bulk to use in newly installed pools.

Brand
We would like to encapsulate the values in our brand as well as evoking feelings of:

Freshness
Wellness
Healthy
Environmentally friendly
Innovation
Luxury

Working with existing brand
We already have a brand Clarity Pools (insert logo), which we want the “Purity Pools Product” to work with. We would like it to look like they are part of the same family.


Colour Pallette:
We would like to steer clear of orange, and include (but not limited to) blue and aqua/turquoise through to green colours with perhaps the contrast of a violet or mauve

Design:
We want to move away from graphics showing swimming or the sun.

Requirements:
We would like to develop a logo that we can use on our product packaging, business cards, website, social media, letterhead, and brochures etc
We also plan on having the logo embroidered on company uniforms.

Target Market(s)

Pool owners usually aged 35-75

Logo Text

Purity Pool Care

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A resemblance to our current logo Clarity

Nice to have

• Similar colours perhaps with a contrast colour as well

Should not have

• Pictures of swimmers or the sun

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Files

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