• €110

• 517 designs

• 204 designers

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Logo Design Brief

We are a small, but well-established, family-owned business in the construction and retail sectors, and are in the process of starting a new venture in the solar energy space. We are based in Velddrif on the West Coast of the Western Cape province in South Africa, where there is lots of sunshine! The new venture will include the supply and installation of solar energy systems of all types, including off-grid, grid-tied and backup photovoltaic systems as well as thermal solar heating. We want our logo to pick up on values such as energy (in both a literal and metaphorical sense), dynamism, expertise, dependability and trust, as suggested by the name of our new venture: SolarCharged. The name has a fun element which we’d like to reflect in the logo, so preferably no overly serious, corporate-looking designs with embossed letters, etc.

Target Market(s)

Renewable energy for the residential, commercial, industrial, agricultural and hospitality market, as well as SSEG (small scale embedded electricity generation)

Industry/Entity Type

Solar Energy

Logo Text

Business name: SOLARCHARGED. Tagline: Solar up. Power on.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - A design that is elegant, playful and energetic all at the same time
  - We prefer logo design to be on a white background.
  - The business name is: SolarCharged
  - We have changed the tagline(slogan) to: Solar up. Power on.
  

Nice to have

• - We like the designs that give the business name in caps: SOLARCHARGED
  - The graphic not too big compared with the text. In many designs received, the size of the graphic overpowers the text. Also, it works best when the graphic is to the left of the text.

Should not have

• - Preferably no graphics that depict or suggest a traditional pitched roof. This suggests that we are a small-scale operation that only focuses on residential projects. We'd like the logo to suggest that we can handle projects of any size, including solar farms.
  - No graphics with lightning bolts. In electricity signage this always means danger.
  - We're not keen on graphics that are too obvious or literal in their references to electric plugs, light bulbs and batteries