• A$120

• 170 designs

• 83 designers

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Logo Design Brief

I need an image logo and unique font/name design for our brand and website. SAARI stands for South Asian Australians Representing Ideas. We are a new South Asian Australian media company/platform focusing on culture, news, stories and entertainment for South Asian Australians ( anyone here connected to India, Sri Lanka, Pakistan, Bangladesh, Nepal, etc). Our logo and brand identity is key to our business, and needs to be professional, personal, fun and attractive. We want to represent South Asia AND Australia to create a community online and offline here in Australia. Our website (being built) is www.saaricollective.com.au, and we are a network of creators and collaborators building the site and telling stories. My theme for the design is simple with colour.

ADDED: For the website, I am using the Journey template (https://webflow.com/templates/html/journey-blog-website-template) or the Unletro template (https://webflow.com/templates/html/unletro-blog-website-template) on Webflow. Have a look to get an idea so that the logo works with the site design.

Target Market(s)

South Asian Australians aged 15-45 who consumed media content online, live near urban centres, and view news through social media, podcasts, video and interesting articles. Our audience is both young influencers and professionals who want to see people like them and express their identity, with medium high disposable income, both men and women.

Industry/Entity Type

News

Logo Text

I need a logo with 'SAARI' and one with 'SAARI Collective' and also just an image/icon.

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A unique font for the names 'SAARI,' and 'SAARI Collective.'
  An image/icon that accompanies the name.
  A designed tag line in the same unique font as the name, which says, "South Asian Australians Representing Ideas."
  Social media logos.

Nice to have

• A image/design that reflects India/South Asia and Australia.
  Not sure if it works, but I love a bow and arrow image.

Should not have

• No stylised, curvy, 'Indian' fonts.
  No name going in a circle, has to be a straight line
  No multiple colours - just one colour.
  No black and white. White font by itself is ok.
  Picture/drawing of a person or be too busy.

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Files

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