Yoga, Sustainability and Fitness Brand

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This customer received 144 logo designs from 65 designers. They chose this logo design from Brittany Lori as the winning design.
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Logo Design Brief
I am looking for a logo for my new yoga brand. Currently, the brand will focus on how-to guides and yoga teaching tools, but with an aim to sell yoga equipment and clothing in the future. I would like to see designs that incorporate the name of the brand '80 per cent yoga' or '80% yoga'. The logo should be simple and communicate relaxation and calm but also reliable and high quality.
Target Market(s)
People interested in yoga and fitness.
Industry/Entity Type
Fitness
Logo Text
"80 percent yoga", "80% yoga"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I want the brand to communicate yoga but without being too abstract and unprofessional, ideally with the use of clean lines. A simple concept that will be easily transferable between website, mobile, flyers and business cards. Looking for there to be a colour option as well as a white option that will work overlaying images.
Nice to have
- Would be nice for the logo to be linked to easily identifiable yoga terms, either yoga pose, breath, meditation etc.
- Would like to have the option to use just the text or just the pictorial alone as well as a combination of the two.
Should not have
- Open to any imaginative interpretations of the brief.