• £110

• 113 designs

• 60 designers

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Logo Design Brief

We're designing a digital sustainability coach to help people live happier and more sustainable lives.

We're seeking designs that represent a digital assistant, in the context of climate change, sustainability, meaningful impact by individuals, magnified by collective action, safely and securely.

The parent company is called Bright Yellow (brightyellow.co).

The primary brand colour is a kind of yellow/green colour, hex value #EAFE06

The primary font we're using is Google Font "Comfortaa", potentially with body text fonts of Dosis or Cabin. Complementary fonts are ok.

In the attachments you'll see examples of designs we like so you can get a sense of the KIND of context we're looking to design. THESE ARE NOT OUR DESIGNS, simply a kind of mood board to convey the sense we're trying to present.

Target Market(s)

Environmentally-conscious aspirational professionals.

Industry/Entity Type

Sustainability

Logo Text

Greena

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Comfortaa is main font

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - This is a logo competition. Please do not rely on the word "greena". I'm looking for abstract logos ONLY now since earlier today as the vast majority lean far too much on the brand word. A simple test please, if your logo doesn't work without the word "greena" please don't submit it.
  - Is recognisable down to small favicons: 64x64
  - Easily convert to black and white
  Easily work on ablack as well as white backgrounds
  Use our brand value hex value #EAFE06 in colour version + black as main colouring. Colour complements are fine.
  Variation with brand name "greena". Not essential. We can use other fonts.
  
  Represent the following ideas: sustainability, happiness, empowerment, coach, safe place.

Nice to have

• Recognisable down to 16x16
  Using Comfortaa for the word "greena". But not essential, complementary fonts are ok.

Should not have

• - Something with a leaf or leaves. That's a bit clichéd.
  - No capitals please. That's a cheap way to do "bold".
  - Serif fonts
  - Ornate elements that convey busy-ness
  - Word "greena" with a leaf sprouting from it anywhere. Logo should be able to stand by itself and yet be differentiated.
  - Any design that relies on the word "greena". I'd like wordless logos please. The brief has said this for a while now.

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Files

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