Looking for an amazing new logo to soften up our brand

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This customer received 122 logo designs from 52 designers. They chose this logo design from isla 3 as the winning design.
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Logo Design Brief
Our business buys houses directly from sellers. We send out a lot of direct mail and each piece has our logo with it.We looked at rebranding but are keeping our name since we have good reviews and good SEO but we want to at least soften it up with a new or revised logo.
I've included are current logo but would like to go in a new direction.
Our website is www.allohiohomebuyers.com
Target Market(s)
Dayton, Ohio
Industry/Entity Type
Real Estate Development
Logo Text
All Ohio Homebuyers
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- Quicksand, Comfortaa, Arial
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We want something that can be read easily since its on our direct mail. We lean towards the minimal side would like a softer logo
Nice to have
- A wider shorter logo that would look better on our website.
- Greens, Blues, or oranges but we're open.
Should not have
- Please nothing that's been done a million times like the three symmetrical houses or the other very cookie cutter realtor or investor logo.
- Nothing really dark or red.