Truffle extract production company

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This customer received 117 logo designs from 41 designers. They chose this logo design from cah ri 3 as the winning design.
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Logo Design Brief
Logo for our range of French products consisting of truffle extracts, in the form of powder, hydrosols and essential oils, presented in small vials from 1g to 50g. These are food products, products belonging to "fine food" (luxury gastronomy). Our originality: an innovative technical process which makes it possible to produce completely new extracts. We are the first to be able to produce 100% natural truffle extracts, and 100% truffle. Until now on the market there were only aromas clumsily imitating the truffle. Thanks to our range of Absolvum extracts (registered trademark), gastronomy professionals will be able to sublimate their creations with real truffle extracts, in different forms - powder, water base and oil base - and reinvent truffle cuisine.
Target Market(s)
Gourmet restaurants, starred restaurants, luxury caterers, manufacturers of high-end ready meals
Logo Text
Absolvum, absolument truffe
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Luxurious aspect, because very expensive product, preferably on shades of black and gold because these are the most immediate codes to understand for the truffle
Nice to have
- It might be interesting to have a reference to a still, or to an extraction system, because it is both an old product - the truffle is a mushroom used in French cuisine for centuries - and modern by the technology of extracting truffle concentrates. Another track would be to represent a truffle, or to evoke the mushroom. The texture of the truffle is interesting since the peridium (the skin) shows a diamond structure, it may be a source of inspiration for a designer.
Should not have
- The truffle is a luxury gastronomic product - the white Alba truffle can reach 8000 € per Kg at the peak of the season - it is therefore important to avoid anything that is not related to luxury.