Appealing productlabel for jar with toffees

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This customer received 15 graphic designs from 6 designers. They chose this graphic design from Ultimate Art as the winning design.
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Graphic Design Brief
I run a small import company within confectionary (candy, chocolate, toffees and so on). We are planning launching a series of bulk product - and would like to start up with this article enclosed.<br/>Packaging: Transparent plastic Jar with black lid. Height 22 cm, diameter 15 cm.<br/>I was thinking about a label with the dimensions 10,5 x 14,8 cm. since a have a label sheet in this format (I will probably end up getting it printed at a professional printing company)<br/>Unique Selling Points: Great Toffees with great taste. The toffees do NOT stick to your teeth, 1000 gram, hygienically wrapped.<br/>Brand Name CIPI<br/><br/>Buyers/ Clients: Office Supplies
Target Market(s)
Adult professional purchasers within the segmment: Office Supply, Food Service
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Appealing, catchy, attractive design
Nice to have
- Surprise me :-)
Should not have
- A traditional candy design which is appealing to kids - the clients will be grown-ups