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In-Two Logo for apparel brand targeting rowers
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This customer received 66 logo designs from 33 designers. They chose this logo design from rtninedesign as the winning design.
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US$150
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66 designs
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33 designers
Logo Design Brief
I need a logo designed for In Two. The number "2" can be used in place of "Two" . In Two is a brand focusing on apparel for athletes, specifically rowers and crew teams. I would like to stay away from kitschy drawings of oars because they get put on anything anyone does for rowing. We will require a simplified version of the logo in a single color so that it can be easily screen printed. We would need an all black and an all white version. with a transparent background. The logos for the web and other media can include colors. We would like the logo colors to stand out. We have thought about using a combination of tangerine and hot pink, but we are not fixated on that. Obviously these color are very bright and could easily be overdone.
Target Market(s)
Athletic fitness minded individuals. competitive athletes specifically rowers
Logo Text
"In Two"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Sand serif fonts, no "Varsity" fonts. The brand should have an element of sophistication to it. An identifiable visual graphic logo as well as a word mark that can be used independently.
Nice to have
- An example of a brand image we like is track smith, they provide running apparel. The logo can use the spelling of two or the numeral 2, but should probably not use both unless it really add something. From the early submissions it looks like the designers are unfamiliar with rowing. The pictures includes are to give you an idea of what "rowing" looks like and what the target market looks like.
Should not have
- Serif fonts, script, Big block varsity lettering. Pictures of oars. oars are very over done. Oars as part of something else eg. a boat is fine. Anything overly stereotypically nautical, ie ships wheels etc.. Track smith is a high end retail store, we like their image and their branding. We do not want to steal their rabbit or clone their logo. No rabbits!
