Three Logos for Tech Company - Actify, SpinFire and Centro
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This customer received 130 logo designs from 61 designers. They chose this logo design from Haja_H2 as the winning design.
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Logo Design Brief
We need a new logo for our company, and then two of our products. The logos should all look like they belong to the same family, but clearly communicate that they are separate products. The company name is Actify, and the two products are SpinFire and Centro. View this Google doc for more details: https://docs.google.com/document/d/1kW4MyKA7rkoi9rQ2J9MgmxxkTWrD2qGuCwFxoS8mQY4/edit?usp=sharing
Target Market(s)
Automotive suppliers
Logo Text
Logo 1: Actify Logo 2: SpinFire Logo 3: Centro
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Goal: Create three new logos that look like they are part of the same family, but clearly communicate separate products.
- Main parent company: Actify
- Product 1: SpinFire
- Product 2: Centro
- Colors: blues are good, anything masculine, as we are targeting mostly the automotive industry to start
- Text in logo: the 3 logos should be consistent in displaying the name
Should not have
- no pastels or feminine colors