Tutu Kiwi - DIY personalised gifts

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This customer received 69 logo designs from 35 designers. They chose this logo design from reda,,i as the winning design.
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Kiwi Mums 28 - 40yrs living in Australia
I need a new logo design for Tutu Kiwi. I create Kiwiana inspired personalised gifts and give my customers the option to DIY these gifts to save money. My customers are fun, witty and creative. Brand archetype similar to 'The Jester'. I have attached a copy of my avatar and old logo for reference. I would like the logo to be bold but also feminine at the same time. I don't like the writing in my existing logo. I still like the hand logo with the kiwi inside but these are stock elements that no longer fit the direction my brand is going.
Target Market(s)
I have attached a copy of my avatar and old logo for reference. I would like the logo to be bold but also feminine at the same time. I don't like the writing in my existing logo. I still like the hand logo with the kiwi inside but these are stock elements that no longer fit the direction my brand is going. Link to existing Tk audience
Logo Text
Tutu Kiwi
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- If the handprint and kiwi could remain in the logo that would be nice but it is not the main thing I am looking for. I am looking for something fresh, bold and feminine. Having the handprint and kiwi is NOT the most important thing.
Should not have
- I do not like my existing logo font style.