Food Therapy Organic Granola Label Design
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This customer received 7 merchandize designs from 2 designers. They chose this merchandize design from Giovanni as the winning design.
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Merchandize Design Brief
We make a high end granola that is packed with nuts and flavor. High nutritional value and deliciousness are it's biggest selling factors. We are looking for a design that highlights the upscale side of our product while also keeping the look classic. Attached are some of the labels that we currently use. The original idea was to go with the old school style of products (1920's era). I am hoping to make it more modern mixed with healthy hipster look.
The design should have two 3"x3" labels. One that includes the main design with title, logo, and flavor (OG Formula) and the second includes a section for a nutrition label and area for ingredients and allergens to be listed.
Target Market(s)
Young professionals, Young Families, Working Professionals
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Adobe Illustrator source files. Structured to have all needed nutritional labels and taglines.
Nice to have
- Taglines like "Scientifically Designed to be Delicious"