• US$240

• 145 designs

• 69 designers

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Logo Design Brief

We need a logo design for a new fintech company based in South America called Ayni. Ayni is a Quechua (Inca’s language) word meaning reciprocity, cooperation. When someone in the community gives to another, he or she is entitled to receive something back. We aimed to become a financial partner (Buddy) for people in Latin America returning them the control of their money and helping them achieve their dreams. Our first initial product will be a prepaid card and a credit card. We want our logo to communicate transparency, quick and human service, zero fee, completely digital and simple. We plan to build a strong brand and our logo needs to be appealing to young (21-40) people who is looking for a financial partner that helps them grow.

Target Market(s)

Young people between 18 to 40 years old. They love technology and know very little about finance.

Industry/Entity Type

Fintech

Logo Text

Ayni

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• NA

Nice to have

• NA

Should not have

• NA