CIPS New Zealand Conference 2020 - Wellington
 
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This customer received 21 graphic designs from 6 designers. They chose this graphic design from krishnan as the winning design.
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Graphic Design Brief
                            A 1 x A4 Size Program booklet (4pg double-sided) designed for our upcoming event - CIPS New Zealand Conference 2020, in Wellington New Zealand. We are seeking a fresh new style that is modern and sophisticated. 
Content for the inside of the page will be provided later to the selected winner to update the program, the sponsor logo and the speaker photos. 
Front cover: 
Must have CIPS Logo (See File 2 - 7 for logo variations free to use depending on design) 
Topic: CIPS New Zealand Conference 2020: Moving the procurement profession forward
Day and Date: Wednesday, 1 April 2020 
Venue: InterContinental Hotel, Wellington
CPD: 7hrs logo(see attachment file 13) 
Inside Page 2, 3 and back page (Details to be provided after selecting winner)
The remaining 3 pages - You will need to have:
- 1 section for brief introduction (150 words approx)
- 1  section for sponsors logos to be featured 
- 1 section of the Agenda/Program for the full day starting from 8am to 5pm 
- 1 section for speaker photos  
                        
Updates
Low designer entries
Target Market(s)
Procurement professionals, these are people who are responsible to buy for their organisation and organise contracts, they spend money in access of millions. It is targeting senior professional and highly qualified individuals.
Industry/Entity Type
Business
Font styles to use
Other font styles liked:
- Droid and Open Sans (See Branding guidelines)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - See File 1 - Branding Guidelines (for font, colour and image selection guidance)
- - See File 10,11 & 12 example of our Case Studies to have an idea but do not replicate this. As this is a conference, we want something fresh and so you are open to change the layout style within these branding guidelines.
- - See File 8 & 9 - Must use our official Fonts - Droid & Open sans
Nice to have
- Find something that suits the conference theme for procurement professional rising in their career or moving into the future. You can also feature Wellington city but this could be a bit boring. It is important to sticks to our branding guideline.
- Remember our font is Droid-Serif for headings and italised and Open-Sans for sub-headings.
Should not have
- See Branding guideline document