Swell Media and Creative - logo brief

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This customer received 195 logo designs from 98 designers. They chose this logo design from grrssn as the winning design.
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Logo Design Brief
I am starting my own advertising and strategic marketing agency and need a logo. I like the look of modern logos - it needs to be white, black, and/or blue, See detailed brief below.
It should be modern and contemporary and stand out form the crowd. This design needs to be impressive as the business will be offering logo design as one of its services. So our logo needs to be the cream of the crop.
Target Market(s)
Small businesses and corporates
Logo Text
Swell Media & Creative
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Other font styles liked:
- Poppins
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Use brand colours and fonts from the Word doc brief attached.
Nice to have
- Iconography element - either as a watermark or to the side/above. Think Spotify, AirBnB, Slack.