New poncho brand needs a logo/wordmark

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This customer received 196 logo designs from 88 designers. They chose this logo design from Vndesign2018 as the winning design.
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Logo Design Brief
Cloaked is a new line of transparent ponchos that is going to take the music festival scene by storm this year. <br/><br/>Here's the website: https://heycloaked.com/<br/><br/>Our brand is fun, and trying to introduce a new style of transparent apparel. <br/><br/>We need a logo/wordmark to capture our playful, colourful, hip brand identity.
Target Market(s)
* 16-30 year olds
* Primarily female
* Fun, free spirited, music festival or sports fans that want to showcase their bodies & outfits while still being protected from the rain
Industry/Entity Type
Apparel Store
Logo Text
Cloaked
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo + wordmark
Nice to have
- Themes that evoke fun and easy going / loving life.
- Another possibility is playing into the weather theme; ultimately this is a rain poncho and it will be worn in poor weather. So maybe playing with sun/sunshine/rain/clouds