• C$390

• 507 designs

• 191 designers

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Logo Design Brief

After 30+ years with the same logo, we are looking to refresh and rebrand our company image. While we like the blue and yellow currently used in the logo, we are not attached to the depth or shade of the colours. Green colour can be considered as it reflect safety and environmental conscious, two important aspect for our Group. We like the current font, but are open to similar simple styles. Our goal is to create a logo that is reflective of our commitment to employee empowerment, environmental consciousness, and cutting-edge technology that inspires and demonstrates our passion for safely delivering a quality construction. ASCO/asco must be used in the logo.

The word “Construction Ltd” does not have to be in the logo.

Must have an icon that is representative of our company which can be used on different media as a standalone branding symbol. We have different division / subsidiary as part of our group of companies and all use the word ASCO as the base. Example: ASCO Construction Ltd, ASCO Restoration Services, ASCO Real Estate & Development, ASCO Group of Companies. The icon should be adaptable for each of the division/subsidiary in the group of companies.

Target Market(s)

Construction Industry buyers and potential employees

Industry/Entity Type

Construction

Logo Text

asco

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have the word ASCO on it, in it or as part of it. Must have an icon that is representative of our company which can be used on different media as a standalone branding symbol. We have different division / subsidiary as part of our group of companies and all use the word ASCO as the base. Example: ASCO Construction Ltd, ASCO Restoration Services, ASCO Real Estate & Development, ASCO Group of Companies.
• The Icon must be adaptable to all companies in our group

Nice to have

• We like the yellow and blue colors of our existing logo; we'd like to see the use of blue and green also showing strength (blue) and safety and environmental consciousness (green).

Should not have

• Our logo should not look cheap and should not show house or apartment buildings. We do not build residential buildings or homes.

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Files

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