• US$390

• 368 designs

• 140 designers

---

Logo Design Brief

We need a logo design for a new organic blueberry farm based in the Pacific Northwest. We will grow organic blueberries and sell them fresh, frozen, dried and potentially other products made with them. We want the logo to convey what we do clearly, with farming heritage taking the lead. More info in attached document.

Target Market(s)

Gen X or Millennial woman living in cities or affluent suburbs
Household income of $100K+
Young children in the home
2-3 Shopping trips per week with focus on fresh food
Trying to eat more fruits and vegetables
Craves ease without sacrificing a quality experience
Gravitate to brands that are authentic, transparent, and reflect meaningful social values:
Organic heritage
Locally grown
Sustainable leadership

Logo Text

Root 24 Farms with organic as an endorsement

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Root 24 Farms should be instantly legible, because the name works hard to communicate what we’re about.
• High quality
• Fonts considered should be vintage-inspired or a bit nostalgic sans serif or minimally serif-ed.
• A simplified, elegant and joyful, stylized icon representation of the business’s reason for being.
• Blueberry?
• Blueberry bush?
• Tractor?
• Farm implement – Hoe? Spading fork? Shovel?
• Roots?
• Has to work well in our key packaging environments retail produce shelf – driven by our smallest blueberry clamshell label.

Should not have

• Fine line illustration

---

Files