• A$250

• 333 designs

• 142 designers

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Logo Design Brief

We are looking to revamp our current logo. We are a supplement shop that has been trading for 21 years. Our demographic has changed from predominantly male /gym focused customers to a wider population interested in ‘general health’. Our suburb (Parramatta) is being largely developed and there is an increasing amount of office/ business workers in the area that we want to target /appeal to (both males and females 18-45). We don’t want to stray too far from our current logo as we have a well defined customer base that is familiar with our current symbol that we don’t want to lose, but we definitely want to add a bit of trendiness to it. <br/><br/>Colours/ message we want to convey<br/>Blue – Knowledge, trust, honesty<br/>Yellow – energy<br/>Orange?? Not sure if this is right for us but open to ideas<br/>Uppercase – We have previously explored both uppercase and lower case fonts. We have found with our specific words ‘The Edge’, lower case comes across as too ‘childish’ as opposed Uppercase having a more strong, trendy and trusted feel that we prefer.<br/>Classic VS Modern – we want to sit in the middle, trusted (21years in business) but trendy.<br/>Mature VS youthful - Once again we want to sit in the middle here, tending slightly towards the mature demographic. Our customer base is very broad; however, it is emerging to mostly office/ business workers. <br/>Attached is our current logo. <br/>

Logo Text

The Edge - Supplement Nutrition Store

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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