• US$210

• 87 designs

• 20 designers

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Print Design Brief

We need an advertisement for the Super Lawyers annual publication, which will also be included in the Indianapolis Monthly, a widely-read, stylish city magazine.

We would like our advertisement to be clever, stylish, unique, or bold. We DO NOT want something traditional, boring, or typical for law firms.

Jeselskis Brinkerhoff and Joseph, LLC provides full-service legal representation to entrepreneurs, individuals, and companies for all of their business, employment and litigation needs.

Target Market(s)

Other attorneys that are our referral sources and potential clients. Our clients are small business owners, individuals, and entrepreneurs with sophisticated business and employment issues.

Industry/Entity Type

Law Firm

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Use our full firm name of Jeselskis Brinkerhoff and Joseph, LLC
• 2. Use our logo, attached AND our slogan - "THE NAME IS HARD TO REMEMBER. THE RESULTS ARE HARD TO FORGET."
• 3. Use the photo attached. From left to right - Alexandra Blackwell, Kimberly Jeselskis, Hannah Kaufman Joseph, BJ Brinkerhoff.
• 4. We need to identify/recognize that the three founding partners were each selected as Super Lawyers (Kimberley Jeselskis, BJ Brinkerhoff, and Hannah Kaufman Joseph). In addition, Associate Alexandra Blackwell was selected as a Super Lawyer Rising Star for 2020. We need to have our selection tied to our photo. Here is an example that we like:
• https://digital.superlawyers.com/superlawyers/mislrs19/MobilePagedReplica.action?pm=2&folio=20#pg20
• Here is another:
• https://digital.superlawyers.com/superlawyers/padeslrs19/MobilePagedReplica.action?pm=2&folio=26#pg26
• Kim has been selected as a Top 25 Female Lawyer for Indiana Super Lawyers, Super Lawyer for 2015 - 2020 and a Super Lawyer Rising Star for 2011-2013.
• Hannah has been selected as a Super Lawyer for 2018 - 2020 and a Super Lawyer Rising Star for 2013 - 2017.
• BJ has been selected as a Super Lawyer for 2019 - 2020 and a Super Lawyer Rising Star for 2014 and 2018.
• Alex has been selected as a Super Lawyer Rising Star for 2020.
• 100% of JBJ Legal's Attorneys have been recognized as Indiana Super Lawyers or Super Lawyer Rising Stars.
• 5. We want the ad to be eye-catching and bold.
• 6. Please include the following practice areas as bullet points:
• - Entrepreneurship and Small Business
• - Employment and Labor
• - Business Litigation and Dispute Resolution
• - Contract and Commercial Law
• 7. Include our website: www.jbjlegal.com and phone number 317-220-6290.
• 8. Should be STYLISH, SOPHISTICATED, or CLEVER. Most of all, we want it to reflect our personalities, namely that we do serious work but we don't take ourselves too seriously!
• 9. Please review and use the Ad Specs attached to the Design Brief. WE HAVE PURCHASED A 1/3 PAGE ADVERTISEMENT.

Nice to have

• A few ads we like:
• This is our favorite - we like the photo at the bottom and slogan at the top:
• https://digital.superlawyers.com/superlawyers/ohkyslrs20/MobilePagedReplica.action?pm=2&folio=62#pg62
• As mentioned above, the layout of this ad is good:
• https://digital.superlawyers.com/superlawyers/mislrs19/MobilePagedReplica.action?pm=2&folio=20#pg20
• https://digital.superlawyers.com/superlawyers/nyslrs19/MobilePagedReplica.action?pm=2&folio=38#pg38
• McCartney Stucky - We like the layout and use of photo and logo in this ad:
• https://digital.superlawyers.com/superlawyers/nyslrs19/MobilePagedReplica.action?pm=2&folio=40#pg40
• Hellsell Fetterman - I love the whimsy of this ad!
• https://digital.superlawyers.com/superlawyers/waslrs19/MobilePagedReplica.action?pm=2&folio=8#pg8
• This ad is clean and uncluttered - we do not want a bunch of copy, just our slogan, names, and logo.
• https://digital.superlawyers.com/superlawyers/padeslrs19/MobilePagedReplica.action?pm=2&folio=26#pg26
• Another fun, whimsical ad - not exactly what we want, but we love the idea of something clever like this:
• https://digital.superlawyers.com/superlawyers/mnslrs19/MobilePagedReplica.action?pm=2&folio=BC#pg68
• Also nice to have - we would be happy to consider our photo in black and white if that is possible.

Should not have

• 1. Clutter, wordiness, or narrative copy.
• 2. Traditional law firm insignia such as scales of justice, columns, books, etc.
• 3. Too much white space.
• 4. Nothing too busy, low brow, or looks like a family law firm, personal injury firm, or criminal defense firm.
• Here are some ads we do not like:
• https://digital.superlawyers.com/superlawyers/ohkyslrs20/MobilePagedReplica.action?pm=2&folio=32#pg32
• https://digital.superlawyers.com/superlawyers/ohkyslrs20/MobilePagedReplica.action?pm=2&folio=74#pg74
• https://digital.superlawyers.com/superlawyers/exslrs19/MobilePagedReplica.action?pm=2&folio=24#pg24

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