• £80

• 312 designs

• 140 designers

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Logo Design Brief

We need a logo design for a women's online fashion retailer called Shrewd Operator. This is a UK based company that will be targeting the women's fashion market and will focus predominantly on trendy pieces for women aged 18-30.

We are keen on the use of black and white only in our designs - with designs transposed as well - so black on white background and white on black background. The design should be plain and simple like the ones in the attachment. The font should be in upper case/capitals but we would also like to see it in lower case as well. Please keep the company name on one line. And designs with .com on the end too.

The final design should emulate other online fashion retailers such as Missguided, Pretty Little Thing and Fashion Nova. Please see the attachments.

We also require a separate avatar/icon to represent the company, but this should be separate to the logo and not included as part of it. This should be a silhouette of a fox's head in the colour black, with options to incorporate or integrate the fox with the company's initials SO. See the attachment which you can use to base the icon on.

Target Market(s)

Women 18-30

Industry/Entity Type

Fashion

Logo Text

SHREWD OPERATOR

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Black font on white background
• Separate icon/avatar

Nice to have

• Similar to other fashion retailers (see attached designs)

Should not have

• Colour

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Files

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