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New Logo and Colour Scheme for our our start up: a technology led Psychological Assessment Servic...
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This customer received 156 logo designs from 73 designers. They chose this logo design from Seniman Melayu as the winning design.
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A$150
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156 designs
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73 designers
Logo Design Brief
We're launching a fresh approach to how parents access high quality psychometric tests and assessments for their children. We use new technology and an amazing customer experience as our key differentiator. Many families wait up to three months and travel long distances to get access to these valuable services. We're on a mission to change that . We know early diagnosis and intervention can make a significant difference to young people fulfilling their potential.
We looking for a logo that conveys modern, fresh, contemporary and technology focused but equally important is it must convey trust, empathy and being approachable .
Please no icons or mascots, just the words. The logo will be shown primarily on website and email but also present well on written assessment reports and letters (so should contemplate B&W printing).
The logo will be the primary logo, we will over time have various sub brands/logos for different offerings. As such our first brief is for a primary logo and a sub logo.
Primary logo: "chology" or 'chology.co" we are open to both designs
Secondary logo: The above, but with a sub brand/ statement saying "assessment services".
Target Market(s)
Our primary audience is women (18-65), medical referrers and school educators (teachers/counsellors). Colours should consider this.
Industry/Entity Type
Psychology
Logo Text
"chology' of "chology.co" & second with subbrand "assessment services" added to the primary
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- no capital letters- we want to be approachable. Must read clearly when printed on documents/reports. Words only, clean, not signature/swirly characters or abstract in nature.
Nice to have
- Block logos, we are not sure if the URL should be there (chology,co) or just chology
