• US$280

• 82 designs

• 28 designers

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Graphic Design Brief

We need a logo designed for a new initiative called 'Reality of Illiteracy' with 'ROI' as the acronym. The initiative aims to raise awareness of the low literacy rates (all ages) in our city and the implications. The initiative also seeks to call upon business leaders and other community organizations to invest (financially and volunteers) in helping more children learn how to read by adopting an elementary school and supporting literacy efforts. Our preliminary tagline is: Investing in the success of Houston's children and hashtag: KnowtheROI. We would like to see designs that highlight the acronym ROI since it resonates with businesses on "Return on Investment".

Target Market(s)

Appeal to business and community leaders.

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Emphasis on the "ROI" and include full name Reality of Illiteracy.

Nice to have

• Would be nice to see the logo treatment used in conjunction with the tentative tagline.

Should not have

• Nothing whimsical.