Pip & Seed (Private Catering Company)

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This customer received 106 logo designs from 48 designers. They chose this logo design from Birdcage as the winning design.
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Logo Design Brief
Logo for a new private catering company based in the UK. I would like a clean, modern, sophisticated word-based design. Staying fairly ambiguous and not specifically foodie. To be used online and on printed material.
I would like a company logo that has a small image that can be used as a stand-alone 'logo' eg: if the dot on the 'i' was the image of a seed, that I could use this seed image as a stand-alone logo.
Target Market(s)
Target audience is affluent over 40s but I am also planning on teaching students
Logo Text
Pip & Seed
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Name of the company
- Mostly text-based, rather than image lead logo
- Subtle rather than bright colours
Nice to have
- Subtle colours
Should not have
- Bright colours
- I had to download an image or it wouldn't let me finish this page. I have just added a random photograph of my kitchen. I am not expecting you to use it.