GOODJOURNEY logo design for outdoor, camping, travel supply company

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This customer received 243 logo designs from 98 designers. They chose this logo design from debdesign as the winning design.
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Logo Design Brief
Looking for a logo for an outdoor, camping, travel supply company.
Tagline which doesn't need to be on logo is "Life's a journey. Make it good."
I don't have a colour pallet yet, but I'm thinking earthly tones.
I pinned a few ideas on pinterest https://www.pinterest.ca/ronb75/logo-ideas/
I like the idea of a path and mountains. I attached an example. Also, a version of the location symbol might make a good logo.
Preference would be for a non-script font.
Logo doesn't have to be all uppercase.
Will be printing logo on products and selling on Amazon.
If we keep GOODJOURNEY as one word it needs some contrast (font-weight, color) between the two words. I'm open to spelling of two words though and then the font should be the same.
Industry/Entity Type
Retail
Logo Text
GOODJOURNEY
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- If we keep GOODJOURNEY as one word it needs some contrast (font-weight, color) between the two words. I'm open to spelling of two words though and then the font should be the same.
Should not have
- I like the idea of a "path", but not "roads".
- Not a fan of having birds or the sun or people in the logo.