• €80

• 34 designs

• 7 designers

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Label Design Brief

The task is to make the main label and the declaration. The briefing can be find here and in the attached document Zana_Label_VisualBriefing_V02.docx Main Label Size: Size can be found in the attached document Zana_Label_VisualBriefing_V02.docx Design Please use the design from the file “PopGin_CraftOutterLabel_V02.psd” and try to integrate it in the label design. If you have some good ideas how to enhance/change the design in order to be fits better to the label, then please feel free to do so. Please do not change or add motives to the design. It would be preferable to make the label darker. Please do not make the label lighter (more white spaces). Text – Main Font: Please use the Budimo-Jiggler font. In the attachment budmo.zip Main text: POP GIN Text Layout: feel free to make the lay out as you think is the best, two lines, one line... Text – Additional (optional) Font: feel free to select the best fitting font Additional text: Pop art in the bottle Text Layout: feel free to make the layout as you think is the best Impression/Inspiration Impression that the label should give: Even though the design is pretty dynamic and colorful the label should give the impression of the serious spirit inside the bottle. Here are some examples of the colorful bottles with “serious” design: https://d3r6kbofdnmd8.cloudfront.net/media/catalog/product/cache/image/1536x/a4e40ebdc3e371adff845072e1c73f37/1/0/102053_tanqueray_flor-de-sevilla_gin_700.jpg https://www.strangerandstranger.com/the-circus/ https://www.strangerandstranger.com/saints-sinners/ Please do not make it too playful, too happy, humorous, comic or “not serious”. Following links represent the designs and the impressions that should NOT occur and are bad examples: https://www.craftcartel.com.au/wp-content/uploads/2018/11/03665f84598a549ac02017bed2c776a006d2d057.jpg https://enoteca.com.au/images/stories/virtuemart/product/BALADIN-POP.jpg https://www.makro.co.za/sys-master/images/h3f/h3a/8904623423518/silo-MIN_286271_EAA_large Declaration Label Size Not fix and can be adjusted Rectangle Hight cca. 3cm (minimum hight 2,8 cm, maximum hight 3,5 cm) Width: 6-8 cm (minimum width 5,7 cm, maximum width 8,0 cm) Design Design should be simple with clear and visible text. Please use the colors from the design of the main label. Text – Main Font: Try with the Budimo-Jiggler font or some other that you think that fits Main text: POP GIN Text Layout: feel free to make the layout as you think is the best, two lines, one line... Text – Declaration Font: feel free to select the best fitting font Declaration text: Dry Gin Proizvodi i puni: Salty Stone Distillery d.o.o. Beograd-Rakovica 70 CL ABV/VOL % Bottle/Falša br. Batch/Lot. Text Layout: feel free to make the lay out as you think is the best Impression/Inspiration Good examples: Knob Creek Great how they have made the contrast between the background and the text. Also the proportion between the size of the letter in the main text “Knob Creek” and declaration is very good. https://www.strangerandstranger.com/knob-creek/ Dewar’s Caribbean Smooth https://www.maxim.com/food-drink/dewars-launches-new-cask-finished-scotch-with-caribbean-smooth-2019-9 I like the Text "Caribbean Smooth" on the white background and top and bottom borders. The down label (declaration) works nicely with the colour of the text. This small label should not be made of two labels but single label. So, but the upper part with "Caribean Smooth" on the white background should be combined with the declaration. Bad examples: https://www.strangerandstranger.com/hedonism/ https://www.pinterest.at/pin/295759900529666347/ https://www.pinterest.at/pin/295759900529655921/ https://www.pinterest.at/pin/295759900526620108/ Bottle Amleto Extra Here are 3 links of the same bottle http://enotech.pl/produkt/amleto-extra-700-ml/ https://en.cristallo.at/bottle/amleto/?size=700-ml https://www.vetreriaetrusca.it/de/news.1/neuigkeiten.367/amleto-extra-750ml

Target Market(s)

Craft spirit industry

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Use the colors from the existing design
• Try to integrate the design to the label by adding the features of the label on it
• Try to use darker colors to make the main label design more serious
• Use the quality of work from https://www.strangerandstranger.com/ as reference quality

Should not have

• Do not add any addition colors
• For the main label please do not simple add another label on it.
• Do not make the main label/design lighter as it is.

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Files

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