Hardcore nerd needs to stand out in a sea of dull Defence business cards

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This customer received 252 business card designs from 20 designers. They chose this business card design from Graphics Design Help as the winning design.
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Business Card Design Brief
Platypus Instruments is a new Australian consulting engineering company that turns research and theory into practical systems. No evangelistic fluff, just mathematics and physics into electronic and optical circuits for consumer products, scientific research or Defence applications.
We already have a recognised logo (provided) which is often dark blue/black on a light background but we're open to other combinations. (Us engineers tend to have limited aesthetic imagination :)
Some of our recent products have included:
* Instrumentation for electrical testing,
* Radar jammers,
* GPS antenna design,
* Satellite tracking systems,
* High power lasers
We're open to both single and double-sided designs - happy to be convinced either way.
P.S. Another group is working on the web page, so - alas - our web site is currently of no use for images/ideas...
Target Market(s)
Engineering managers,
Scientists
Contact Information for Business Card
Dr James Webb
R&D Engineer
james@platypusinstruments.com.au
0419 198 884
PO Box XXX (to be confirmed)
Conder ACT 2906
Australia
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- My contact details!
- I've had many (great) "bold and plain" designs submitted already, so feel free to be artistically creative :)
- Happy to take advice re fonts/colours/printability etc.
Nice to have
- I'm not sure if "lists" are more at home on a CV than a business card, but representative services include:
- Applied electromagnetics
- RF and high speed electronics
- Signal and image processing
- Electro-optical and laser systems
- Concept-to-prototype design services
- If you're considering double sided cards, then often measuring/alignment grids/rulers feature on the back of similar cards.
- e.g. https://www.thorlabs.com/newgrouppage9.cfm?objectgroup_id=7296
- https://www.thorlabs.com/newgrouppage9.cfm?objectgroup_ID=7298
- ..or even a "Smith chart" (google will return lots)
- Generic images to represent a capability might work - googling images associated with keyword for each of these areas might help:
- Applied electromagnetics
- - "passive radar", "phased array", "fdtd", "vircator"
- RF and high speed electronic design
- - "smith chart", "microstrip circuits", "dimensioned drawing", "electronic schematic"
- Signal and image processing
- - "dft", "iir filter"
- Electro-optical and laser systems
- - "optical cavity". "laser energy level diagram"
- Background/watermarked images outlines/wireframes/schematics would probably look OK.
Should not have
- If a list of projects/services is provided, it is important not to make the client feel that this is "all" the company can do. Engineering design is a creative discipline (like graphics :)
- Please, no stock "military" snaps like planes, missiles, etc!