• US$409

• 58 designs

• 6 designers

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Banner Ad Design Brief

Offto is the brand name of a travel booking site. The site features properties only in Pakistan. The site is set to go Live in first week of November and for this we plan to run a branding Campaign targeted at raising awareness about the brand and its USPs. This campaign will be run on GDN and on FB Display.
At the same time we will also be using our FB and Insta pages.
We require Ad and Social media Post designs for this campaign.
Site: offto.pk
FB page: https://www.facebook.com/OfftoPK/

Target Market(s)

Middle and high income group males & females- single and with families - interest in travel, photography, adventure, food
Business Traveler looking looking for flexibility in accommodation choices when traveling for work
Youth budget traveler looking for deals
Family traveler
frequent travelers
Inbound International travelers

Industry/Entity Type

Travel Industry

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Offto Logo
• We need to develop 4 themes to cover the 4 messages
• 1. Offto is a travel booking site where people can book accommodation online for Pakistan
• 2. We have a large variety of pre qualified properties. this means that our reps have gone and actually seen the properties and you will get what you see online ,
• 3. Safe and secure payment
• 4. Secure booking with live CC to help sort out issues

Nice to have

• we can share pictures and images and videos. pls develop design using sample imagery
• Ads should try and capture peoples attention based on why people travel:
• To be known
• to explore
• to meet new people
• to relax
• improve lifestyle

Should not have

• nudity
• explicit language or imagery
• sexual imagery or language
• religious affiliation
• ethnic affinity

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Files

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