Redesign descriptive brand/logo

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This customer received 112 logo designs from 59 designers. They chose this logo design from haidar90 2 as the winning design.
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Logo Design Brief
We need a redesign of our product branding for a specific product range. The design needs to be bold, have character, be clean and have some graphical element, but the graphic is only as an embellishment, not a focal point - the text needs to be the focal point as it describes the product and will be the first thing customers see (either on shelf or online). Note that this logo will be used across all products that contain organic turmeric and it is more of a description than it is a logo. It will also be used in the header of our website which you can see here: www.organicturmeric.com.au Our current design is too thin, and difficult to read, has no impact, no graphic element and no character. Please see attachment for reference.
Target Market(s)
Health conscious, elderly, mobile users
Industry/Entity Type
Health And Wellness
Logo Text
Organic Turmeric
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Strong presence but not overbearing
Nice to have
- Some kind of caricature or design/graphic element relevant to the product (turmeric)
Should not have
- Thin, difficult to read text or difficult to understand imagery