• £300

• 38 designs

• 15 designers

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Art Design Brief

We're starting a sub brand for our microbrewery called "Killer Cat". This is for our beers that are leading edge, break from tradition and appeal to today's more modern craft ale drinker who demands something that not only tastes amazing (we'll see to that!) but also has a modern, distinctive identity that sets it apart from the mainstream. That's where you come in.

We need an image that includes the name "Killer Cat" (which is for all our beers), with a space that we can put the beer name in. The first beer is "Circus IPA".

The design should communicate modernity, aggressiveness and should resonate with people in the 21-30 age bracket.

We've included some images that we like and don't like with the brief - we like the "Tiger Mouth" design, but don't like the curly tiger's face design.

Industry/Entity Type

Brewery

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Name of brand: Killer Cat
• The cat in question is a tiger not a domestic pussy cat, lion, or any other type of cat or panther. So a tiger's mouth, jaws, teeth etc should be shown.
• Space for beer name (which we can use for multiple beers).
• Space for ABV percentage
• Name of first beer clearly stated (which is Circus IPA)
• High impact design, high contrast that will stand out on a crowded bar or shelf
• Must be useable as the front image on a beer bottle label, and on a clip on a beer pump on a bar (so please use appropriate image dimensions :-))

Should not have

• Fluffiness
• old style fonts
• multi-colour or full colour designs that are expensive to produce
• Unnecessary ornate complicated design. I think we're looking for "graphic art" and not something that is a Renaissance masterpiece!

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Files

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