• US$110

• 47 designs

• 28 designers

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Logo Design Brief

We need a logo design for a new bicycle touring movement called "The Gravel Wanderers". We aim to get off the highways and onto the byways in South Africa. We have an amazing network of district or gravel roads that lead to unique towns with unique people and unique stories. We travel through the ancient lands of the bushmen with their unique rock art. We want to take adventurers on these adventurers with a film crew and photographer to document their trip so they not only leave with memories, but visual content too. Its raw, its rough and its adventure you will only find in Africa. The Gravel Wanderers - Not all who wander are lost. We are looking for minimalist design that could easily be made into a tattoo. The design should encapsulate adventure, unknown, freedom and the joy only a gravel bike can bring.

Target Market(s)

Men and women of all ages who feel the pressure of modern day life and need an outlet to completely switch off. The outdoors is their only remedy. Nature and riding their bikes off road with little more than a map is their therapy. If they could ride and get lost every single day, they would.

Industry/Entity Type

Tourism

Logo Text

The Gravel Wanderers

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must be clean and the mark must be stackable.

Nice to have

• Please consider the references provided.
• Bushman rock art is an important feature of the area as are Acacia trees. They are unique elements. Please consider this.

Should not have

• Bicycle cogs or sprockets

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Files

Download all files - 3.0 MB