• A$400

• 80 designs

• 28 designers

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Logo Design Brief

I want a logo for my new fashion label "Jack Stillman". Our target market will be men in the area of accessories and fashions inspired by tattoo as an art form.

The name "Jack Stillman" was my grandfathers. Nothing to do with the label: just thought you might want to know.. I want the label to denote strength and an adventurous, free spirit. Like the well worn tattoos on the weathered arm of a salty old sea captain. My pieces will look as though they've got stories to tell straight off the shelf. And they will last the distance to accumulate a few more so quality and durability are also key words here.

I like the idea of "Jack Stillman" in a script font accompanied by some linkage to traditional tattoo but don't be bound to this. Fly. Be free!

Target Market(s)

Men. With and without tattoos but more likely the type of guy who would wear them. Probably a more alternative crowd who love to relax on the coastal fringes and travel off the beaten track. I'm not pitching to outlaw motorcycle gangs or heavy metal rockers.

Industry/Entity Type

Fashion

Logo Text

Jack Stillman

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Jack Stillman in a script font.

Nice to have

• A conservative border or illustration that denotes old school tattoo think: Navy, pirates, Sailor Jerry Rum etc.

Should not have

• Skulls. Flames. Tribal designs. Genitals. That kind of thing..... Kittens.

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