RateHound - Logo Design Project
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This customer received 281 logo designs from 98 designers. They chose this logo design from praetorian41 as the winning design.
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Logo Design Brief
Hi everyone!
We are looking for a logo for our new finance and insurance comparison site called RateHound. Users will come to our site and be able to compare multiple products from many different providers in areas like health insurance, bank accounts, credit cards, car insurance, etc.
Our site is about giving consumers choice and saving them money.
We want the logo to evoke things like:
- Casualness
- Trustworthiness
- Uniqueness
- Friendliness
- Diligence
- Fun
As well as the text part of the logo, we also want some kind of image to go along with it. This could be in the form of a ‘mascot’ – for example, a dog – or in the form of a symbol of some kind.
Finally, we’d like the logo to incorporate the tagline ‘Sniffing Out Your Best Rates’.
Industry/Entity Type
Insurance
Logo Text
RateHound
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character