Motorcycle Touring Club needs a logo design

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This customer received 31 logo designs from 16 designers. They chose this logo design from yellowmortar as the winning design.
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Logo Design Brief
We need a logo design for a motorcycle touring club based in London, UK. We are a mixed group of bikes and riders, male and female, and would like a logo that reflects our love for riding on the open road. Whilst our name has a medieval flavour we would like to portray a more modern attitude towards motorcycling and long distance riding. Our key club attributes are Friends, Freedom and Family but those do not need to be shown in the logo as text. The logo should be suitably clear and able to fit well within a jacket patch and scaleable down to keyring medallion size.
Updates
Hi, I have changed the project to guaranteed payment. Thanks.
Added Friday, January 17, 2014
Target Market(s)
There is no target market. It is an identity for members of our motorcycle club.
Industry/Entity Type
Club
Logo Text
Southern Knights MC
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- If possible to incorpate a motorcycle shape within the logo utilising the "o" and "e" within "Southern" in place of the motorcycle's wheels if that will look okay.
The letters "MC" after Southern Knights can be extended to "Motorcycle Club" if that makes sense and will look better, but also fine to just leave as MC. Not sure where the MC would look best, i.e. directly after Southern Knights or below it.
Possible inclusions could be wings as used often in motorcycle logos, motorcycle wheels, flames, motorcycle helmets, the Union Jack.