"Diamonds & Donuts" Event Signage for Jewellery Store
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This customer received 58 graphic designs from 23 designers. They chose this graphic design from Gexton as the winning design.
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Graphic Design Brief
We are a retail jewellery store hosting a themed sales event called "Diamonds and Donuts". We need a graphic / imagery to use in our signage and promotional materials; specifically a graphic with the words "Diamonds & Donuts". This is a playful event, but the design should still represent our high-end, classy brand. This will be used in advertising and as a photo prop during the event.
Images should not be juvenile or cartoon-like, but more realistic looking renderings are acceptable. Text should remain clear and easy to read. We like the idea of the "o"s in "Diamonds"; and "Donuts" to be a diamond and a donut respectively.
Our logo and store name should be incorporated, either as "Wainwright Jewellers presents:" or as a secondary component within the graphic.
Our store colours are best described as chocolate brown, metallic mocha, and bronze, but suggestions for colours to compliment the theme are welcome.
We have attached reference photos of ideas that we like, as well as two formats of our logo to be used in the design.
Target Market(s)
Women aged 20-60
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The words "Diamonds and Donuts", Wainwright Jewellers Logo
Nice to have
- Images of a diamond and a donut (as the "o"s of the words "diamond" and "donut" respectively)