New logo for DirectTrust, a Trade Association supporting trusted health information exchange

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This customer received 179 logo designs from 89 designers. They chose this logo design from KK Graphics as the winning design.
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We are seeking a new logo to illustrate our large and inclusive health information technology network focused on the exchange of health information. We are a non-profit trade alliance, bringing together many individual healthcare organizations, under the same goal of facilitating secure and compliant patient health information exchange. Our organization plays four roles: we are a membership association, a Standards-creation body, a network to facilitate exchange, and a trust framework. As a trust framework, we require those who participate in our network to meet certain identity verification and security standards through our policies and accreditation process so all participants know they can trust each other. Our logo should illustrate professionalism and expertise, while also conveying our primary tenants of security and trust. Recently, our organization was recognized as an industry standard. It’s critical we are able to incorporate the logo into a secondary certification/accreditation logo/badge for members who meet the requirements of that standard, so that should be considered during design. We would like the logo to incorporate the color green, and possibly utilize a secondary color of blue. The logo does need to be able to be printed in black or white, and when reduced to our minimum size of one inch, it still needs to be distinguishable. Additional background and support materials are attached.
Target Market(s)
Health Information Technology
Industry/Entity Type
Healthcare
Logo Text
DirectTrustâ„¢
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