New logo for DirectTrust, a Trade Association supporting trusted health information exchange

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This customer received 179 logo designs from 89 designers. They chose this logo design from KK Graphics as the winning design.

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  • Closed - Design Selected

Logo Design Brief

We are seeking a new logo to illustrate our large and inclusive health information technology network focused on the exchange of health information. We are a non-profit trade alliance, bringing together many individual healthcare organizations, under the same goal of facilitating secure and compliant patient health information exchange. Our organization plays four roles: we are a membership association, a Standards-creation body, a network to facilitate exchange, and a trust framework. As a trust framework, we require those who participate in our network to meet certain identity verification and security standards through our policies and accreditation process so all participants know they can trust each other. Our logo should illustrate professionalism and expertise, while also conveying our primary tenants of security and trust. Recently, our organization was recognized as an industry standard. It’s critical we are able to incorporate the logo into a secondary certification/accreditation logo/badge for members who meet the requirements of that standard, so that should be considered during design. We would like the logo to incorporate the color green, and possibly utilize a secondary color of blue. The logo does need to be able to be printed in black or white, and when reduced to our minimum size of one inch, it still needs to be distinguishable. Additional background and support materials are attached.

Target Market(s)

Health Information Technology

Industry/Entity Type

Healthcare

Logo Text

DirectTrustâ„¢


Colors

Colors selected by the customer to be used in the logo design:

00a990

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
PDF
DirectTrust Logo Support Materials.pdf
Wednesday, October 2, 2019
Payments
1st place
US$260
Participation payments x 3
US$30
Participation payments x 4
US$10
Total
US$390

Project Deadline
09 Oct 2019 11:56:12 UTC
Language

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