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Snug Energy - Solving Energy Poverty in New Zealand
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This customer received 126 logo designs from 32 designers. They chose this logo design from PUISI RAVEN ELVANDER as the winning design.
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NZ$150
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126 designs
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32 designers
Logo Design Brief
We need a logo design for a new company that retails electricity direct to consumers. The name of the company is a play on the "Snug as a bug in a rug" saying, and describes what we want for our customers. We want something warm and inviting, something that reflects the product (energy), and is both stand alone and neatly integrates with the name of the company. The logo needs to be useable across all digital platforms.
Updates
Some of the designs are getting close but haven't yet captured what we're after, i'd like a few extra days to provide better feedback to designers and give them a chance to make alterations.
Target Market(s)
We are focused on customers who struggle with their bills over the winter months, so we want the logo to radiate warmth and comfort.
Logo Text
Snug Energy
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- vibrancy
Nice to have
- In New Zealand we like cute animals or cartoon characters who visually represent the what the brand stands for. If you think about a cute bug snuggling into a warm blanket, tha'ts the message the logo needs to portray.
Should not have
- too many dark colours
